Andrew Tate-inspired Mother’s Day cards accused of trivialising misogyny

But critics have said the cards appear to treat sexism as a joke.

Virginia Crosbie, a Conservative member of the Women and Enterprise and Women in Parliament All Party Parliamentary Groups, told The Telegraph: “What is appalling about the sale of these cards is how it is misogynistic behaviour dressed up as a joke. But I am not laughing and it’s not OK.”

The MP for Ynys Môn added: “Every day women must put up with comments like these and worse. Making this sort of cheap discrimination part of a business model for Mother’s Day is just offensive on so many levels.”

Heather Binning of the Women’s Rights Network (WMN) said: “These cards are crass, unfunny and downright mean to the very women we should be celebrating this weekend.

“If you don’t get on with your mother then don’t send a card at all. But to send something like this is to latch onto the current misogynistic trend that it’s ‘ok to hate women’ or it’s ‘just a joke’ to be unkind to us.”

The cards were conceived by CPB London’s female-forward studio WMN after its polling found that millennials and Generation Z are the most likely demographic groups to use sexist language.

As well as being sold online ahead of Mothering Sunday, the cards are on show until March 25 at the 2023 Hysterical exhibition, curated by Hatch, at the Bermondsey Project Space Gallery, London.

Trudi Harris, WMN’s Director of Purpose and Impact, added: “Trivialisation’ is actually the point. ‘Trivial’ is how women experience sexism and misogyny every single day – it’s hidden, it’s ironic, it’s banter with a magic get-out-of-jail-free card. The cards are literally taking this kind of casual, everyday language women experience and subverting it – to spotlight the problem. But not everyone gets irony, and these cards are therefore not for them.”

All profits from sales of the cards will go to support Hysterical.